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If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you’ve probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.
It’s pretty much a full-time job just to manage a fax [...]

Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it’s a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising dollars? The answer: They’re doing it the [...]

Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year
Before long, your Yellow Page directory rep will be paying you a visit. It’s an annual event that happens several months before next year’s directory goes to press. He or she will urge you to think about your ad just long enough to [...]

When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.
Remember, people are busy and they’re bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very [...]

Here’s some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):
1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.
2. A retailer could become known [...]

In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness. A red [...]

Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That’s when you have their attention. And so that’s when you sell them.
My advice for writing captions is to never describe what readers can see for themselves in your photo.
If your [...]

Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.
I’m going to cover a few of the basics for getting good publicity and [...]

Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of “70% off the retail price.” However a recent High Court decision illustrates that care must be taken with such marketing.
In the case of Office of Fair Trading v Officers Club Ltd and another [2005], the defendant advertised products [...]